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Episode 4

 
Published on:

18th Feb, 2025

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About the Podcast

Self Publishing for Professionals
Self Publishing for Thought Leaders who are Writing a Book
Self Publishing for Professionals is the podcast for thought leaders, executives, and experts who are ready to write and self-publish a nonfiction business book that grows their authority and amplifies their message. Hosted by Lynn, a five-time published author, ghostwriter, book editor, and book coach, each episode breaks down the self-publishing process in plain, practical language so you can stop overthinking and start writing. From Amazon KDP to ghostwriting for executives and everything in between, this show gives you the tools and guidance you need to become a published author on your own terms. If you have a book inside you and you are ready to get it out of your head and into the hands of the people who need it, this show was made for you.

This podcast is for you if you find yourself asking questions such as: How do I self-publish a book without a publisher? How do I start writing a nonfiction business book? Should I hire a ghostwriter or write the book myself? What is Amazon KDP, and how does it work? How do I know when my manuscript is ready to publish? What is the difference between self-publishing, traditional publishing, and hybrid publishing? What kind of editing does my book need? Would working with a book coach for executives help me finally get this done? How do I turn my expertise into a thought leadership book that establishes me as a thought leader and author, that opens doors? How do busy professionals and thought leaders find the time to write and publish a book?

Let's tackle the mindset that holds most writers back, how Amazon KDP works, how to choose the right keywords and book categories, what self-publishing actually costs, how to format and upload your manuscript, whether hybrid or traditional publishing is right for you, and when hiring a ghostwriter or book coach makes sense.

We also cover book cover design, ISBNs, ebook vs. print-on-demand, royalties, and how to build a book launch strategy that actually gets your book in front of readers. And if you're still weighing your options, we explain the advantages of self-publishing. With the right information, you can make the right choice for your book, your goals, and your dreams!

If publishing your book has been sitting on your to-do list, consider this your invitation to finally make it happen! Grab your favorite drink and pull up a chair, because your story deserves to be told.

About your host

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Lynn Smargis

Lynn is a ghostwriter, author, writer, podcast producer, artist, all around creative and ideator and is the founder of Unicorn 🦄 Publishing Company.

On a typical day of content creation, she can produce 2,000 to 8,000 words. She started her creative journey at the age of five, creating and performing dance routines at Ms. Ruth’s dance studio in her home town of Philadelphia. She discovered the world of recording audio in middle school creating mixtapes in the 80s and videos in the 90s. As an adult, podcasting is her new creative medium that is second only to writing and publishing.

As a professional, Lynn works closely with leaders, executives, and consultants to elevate their platforms through ghostwriting their non-fiction books. In addition to publishing client books (and her own books) Lynn works on collaborative book projects with podcast industry leaders. She is also the author and co-author of several books, including The Guide To Traveling Gluten Free, Senior Solutions, and How to Repurpose Your Podcast into a Book. In addition to writing books for herself and her clients, Lynn hosts and produces the podcasts Caring for Your Aging Parents, and Travel Gluten Free, which are available on all major podcast players.

Lynn enjoys spending time on her olive farm in McMinnville, Oregon. When she isn't writing or farming, Lynn enjoys gardening, studying astronomy, playing with her two dogs, Minnow and Lily, snuggling her two cats, Hemingway and Jack, traveling, painting, reading tarot, studying Buddhism, and experiencing the outdoors.