Episode 20

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Published on:

10th Jun 2025

Book Marketing Strategies for Busy Executives

Let’s delve into the art of integrating book marketing into your already packed executive lifestyle. Join me as I share smart strategies to maximize your book's reach without overwhelming your schedule.

Discover how to set realistic marketing goals aligned with your business objectives and create a minimalist marketing plan that prioritizes high-leverage activities. I'll guide you through the essentials of building a lean marketing team and how delegation and automation can free up your time for what you truly enjoy.

Explore high ROI activities like engaging speaking engagements and podcast guesting, and learn how to align with the host's audience for mutual promotional benefits. We'll also discuss internal marketing strategies that seamlessly weave book promotion into your current business activities.

Finally, I invite you to join a vibrant community of writers on Substack—a creative haven offering support and resources for aspiring authors. Remember, every bestselling author started their journey just like you. This episode is your first step in turning your publishing dreams into reality.

Don't forget to reach out if you need assistance with your book marketing efforts. Let's unlock the secrets to successful book promotion together. Keep writing, dreaming, and creating!

(00:20) Book Marketing Strategies for Busy Executives

(11:57) High ROI Marketing Activities for Executives

(22:35) Professional Publishing Community on Substack

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.


The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.



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About the Podcast

Publishing for Professionals
Writing and Self-Publishing for Thought Leaders who are writing a book to self-publish
Are you an executive with methodologies to share, a professional speaker ready to expand your reach, or a thought leader ready to cement your legacy? This isn't just another "how to write" podcast—it's a comprehensive guide to navigating your entire publishing journey.

Each episode delivers actionable advice on everything from finding the right ghostwriter and understanding hybrid publishing to effective time management for busy executives, marketing techniques for thought leaders, and avoiding the vanity press trap while maintaining professional credibility.

Turn your big ideas into a published book without the traditional publishing headaches or costly mistakes that plague first-time authors. Join multi-published author and ghostwriter Lynn "Elikqitie" Smargis of Unicorn Publishing Company as she pulls back the curtain on modern publishing, showing professional speakers, executives, and thought leaders how to transform their expertise into compelling books that build their brand and legacy.

Whether you're struggling with impostor syndrome, overwhelmed by publishing options, or worried about maintaining your professional reputation, Lynn tackles these fears head-on with practical solutions and proven strategies.

Lynn doesn't just share successes—she dives into failures and missteps so you don't have to learn the hard way. No more wondering if your book will ever see the light of day or worrying about damaging your professional reputation with a sub-par publication. "Write, Edit, and Publish" gives you the blueprint for becoming a published author on your own terms, with your credibility intact and enhanced. New episodes drop every week on your favorite podcast player and YouTube!

About your host

Profile picture for Lynn Smargis

Lynn Smargis

Lynn is a ghostwriter, author, writer, podcast producer, artist, all around creative and ideator and is the founder of Unicorn 🦄 Publishing Company.

On a typical day of content creation, she can produce 2,000 to 8,000 words. She started her creative journey at the age of five, creating and performing dance routines at Ms. Ruth’s dance studio in her home town of Philadelphia. She discovered the world of recording audio in middle school creating mixtapes in the 80s and videos in the 90s. As an adult, podcasting is her new creative medium that is second only to writing and publishing.

As a professional, Lynn works closely with leaders, executives, and consultants to elevate their platforms through ghostwriting their non-fiction books. In addition to publishing client books (and her own books) Lynn works on collaborative book projects with podcast industry leaders. She is also the author and co-author of several books, including The Guide To Traveling Gluten Free, Senior Solutions, and How to Repurpose Your Podcast into a Book. In addition to writing books for herself and her clients, Lynn hosts and produces the podcasts Caring for Your Aging Parents, and Travel Gluten Free, which are available on all major podcast players.

Lynn enjoys spending time on her olive farm in McMinnville, Oregon. When she isn't writing or farming, Lynn enjoys gardening, studying astronomy, playing with her two dogs, Minnow and Lily, snuggling her two cats, Hemingway and Jack, traveling, painting, reading tarot, studying Buddhism, and experiencing the outdoors.